PNC Mobile Learning Adventure
Children's Museum of Pittsburgh partnered with PNC Bank to refresh their Mobile Learning Adventure (MLA), part of the PNC Grow Up Great initiative, a program that provides an opportunity for parents and caregivers to learn about the importance of early childhood education. The MLA participates in community festivals and events throughout the US, covering more than 24,600 miles in 155 days, reaching 34 markets in 16 states and the District of Columbia per tour season.
We refreshed their favorite activities, including the craft table and the When I Grow Up photo station. in addition, we added new display units for the costumes and props, new green screen panels and a new interactive display that that helps children learn about different occupations. We developed additional experiences specifically, including the Needs and Wants disc run and the Story Tree. We worked closely with PNC to create a new layer of graphics for the MLA that would compliment and enhance the overall brand standards.